Greek Yogurt Market Size, Share, Growth, Trends, Forecast (2023)

Overview of the global Greek yogurt market

The Greek Yogurt market size was valued at USD 8.1 billion in 2022. The Greek Yogurt market industry is projected to grow from USD 8.71 billion in 2023 to USD 13.49 billion in 2030, showing a compound annual growth rate (CAGR) of 7.56% during the forecast period (2023 - 2030). Rising global health awareness and customer preferences for nutritious snack options and clean label products are the key market drivers driving Greek yogurt market share.
Greek Yogurt Market Size, Share, Growth, Trends, Forecast (1)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Greek Yogurt Market Trends

  • Increasing as consumer preferences shift towards healthy and nutrient-dense food products to fuel market growth

Greek yogurt, or yogurt cheese or sack yogurt, is made by filtering the curd and separating it from the watery whey. The straining process thickens and creams the yogurt, making it thicker and creamier than regular curds. Greek yogurt has several nutritional advantages, including a high protein content, calcium content,Vitamin Bcontent, probiotic properties, low carbohydrate content, etc. They are also available in various flavors and toppings, including cranberry, vanilla, honey, and chocolate. Customers also prefer it for making sauces and seasoning cheeses and meats.

The shift in consumer preferences towards healthy and nutrient-dense food products and increased health awareness among consumers are two major factors influencing the Greek yogurt market. Greek yogurt has become incredibly popular with consumers due to the increasing demand for fat-free and weight-management products. Greek yogurt is widely used in the US, Mexico, Canada, and other nations for meal preparation and is also eaten as a sweet snack when paired with fruit. It is most often used by the food and beverage industry as a substitute for butter, cream cheese, sour cream,smoothiesand cream. Furthermore, the introduction of Greek yogurt made from natural and organic ingredients has accelerated the CAGR growth of the Greek yogurt market. Consumers increasingly prefer natural, gluten-free, and chemical-free food sources. Furthermore, factors like increasing urbanization, rising middle-class population, rapid growth of online sales, etc., catalyze the revenue growth of the Greek yogurt market.

Greek Yogurt Market Segment Outlook

Greek Yogurt Flavor Information

Based on flavor, the Greek yogurt market segmentation includes plain, vanilla, strawberry, blueberry, raspberry, and blends. The strawberry segment had the majority share in 2022, contributing around ~35-37% of the Greek yogurt market revenue. The growing popularity of berry-based Greek yogurts can be attributed to the increased demand for strawberry-flavored Greek yogurt. Yogurt flavors with strawberry toppings are among the most popular around the world. Strawberry flavored yogurt sells nearly 2.5 times more than vanilla yogurt annually. The health benefits of combining berries and yogurt are the main factors driving the growth of the segment. The trend of substituting high-calorie, nutrient-deficient snacks for strawberry-flavored yogurt is expected to benefit growth. Several players in the Greek yogurt industry are developing and marketing new strawberry flavors to gain traction with millennials and health-conscious consumers.

Greek Yogurt Category Insights

The category has bifurcated the Greek yogurt market data into organic, conventional, and other. The organic segment dominated the market in 2022 and is anticipated to be the fastest growing segment during the forecast period, 2022-2030. Organic yogurt products, free of allergenic ingredients and dairy-free, are gaining popularity among consumers. The covid-19 pandemic has also changed consumer preferences towards organic food, as many customers seek transparency in ingredients. According to a Lindberg International study, 73% of consumers would buy organic dairy products if they were widely available. Several regions are experiencing increased demand for clean label products that use natural ingredients. Cargill Inc reports that 8 out of 10 customers prefer clean label products. Manufacturers' increasing emphasis on clean label yogurt production is expected to benefit the overall growth of the Greek yogurt market.

Greek Yogurt Distribution Channel Insights

The global Greek yogurt industry has been segmented based on store and non-store distribution channels. In 2022, physical stores had the largest share of the segment. The growth of the segment can be attributed to research findings indicating that most people in developed countries prefer to buy their yogurt in supermarkets over stores due to its greater convenience. Another factor driving the growth of this segment is the availability of a wide range of yogurt types (giving customers a more diverse range of options). Furthermore, the introduction of new technologies, such as Artificial Intelligence (AI), is changing the role of store-based hypermarkets and supermarkets in the dairy sector.

Figure 2: Greek Yogurt Market, by Distribution Channel, 2022 and 2030 (USD Billion)
Greek Yogurt Market Size, Share, Growth, Trends, Forecast (2)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Additionally, the non-store-based segment is anticipated to post the fastest CAGR in the global Greek yogurt industry during the forecast period. The Covid-19 pandemic has caused a demand for e-commerce channels as a result of the lockdowns that have been imposed in some areas. For example, WebGrocer data shows that dairy products are requested in more than 90% of online provision orders. This proportion has increased by more than 14% each year. In short, dairy suppliers have a great opportunity to generate significant revenue through e-commerce platforms. According to Danone, a leader in the dairy industry, there has been a significant shift in consumer preference for digital commerce.

Regional Perspectives on Greek Yogurt

By region, the study provides market information on North America, Europe, Asia-Pacific, and the rest of the world. The North American Greek yogurt market represented $3.7 billion in 2022 and will likely exhibit significant CAGR growth over the study period. Greek yogurt is becoming increasingly popular across the region as a healthier alternative to ice cream, particularly among children and young adults, as obesity rates in developed countries like Canada, the US, and Mexico continue to rise. Organic Greek yogurt consumption is increasing in the North American market due to its line of probiotic products and its ability to enhance metabolism, improve digestion and support the immune system. Desserts made with Greek yogurt are also popular in the region. It is available in several flavors, including fruit yogurt, organic yogurt, and drinkable yogurt, which are well received by customers. Yogurt products, for example, are popular in the United States and are expected to remain so during the forecast period, due to their health benefits.

Furthermore, the top countries studied in the global market report are the US, Germany, Canada, France, UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Greek Yogurt Market Size, Share, Growth, Trends, Forecast (3)
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The European market for Greek yogurt represents the second largest market share. Several untapped opportunities for the Greek yogurt industry drive the regional market. In addition, the developing region of Eastern Europe is expected to outperform Western European markets, where dairy sales suffer due to the growing acceptance of non-dairy alternatives. Several European yogurt producers are modernizing their plants with automated fresh milk production lines. General Mills also sold Yoplait's business in Europe in 2021. Sodiaal, a dairy cooperative, bought a 51% stake in the company. In addition, strict health and fitness regulations imposed by the governments of several European countries drive market demand for Greek yogurt in this region. In addition, the German Greek yogurt market had the largest market share, and the UK Greek yogurt market was the fastest growing market in the European region.

The Asia-Pacific Greek yogurt market is expected to grow at the fastest CAGR from 2022 to 2030, owing to increasing demand for probiotics in the region, particularly China, Japan, and India. In China, about 83% of the total population consumes organic yogurt. These people consume organic Greek yogurt as it contains probiotics. The growing consumption of organic yogurt as a snack in China drives the overall expansion of the market. Rising disposable incomes in developing Asia Pacific countries have increased spending on premium foods, which is expected to boost the regional market for Greek yogurt. In addition, China's Greek yogurt market had the largest market share, and India's Greek yogurt market was the fastest growing market in the Asia-Pacific region.

Greek Yogurt Market Key Players and Competitive Information

Major market players are focused on introducing new flavors made from natural ingredients and collaborating with universities to broaden the reach of their products. The Greek yogurt industry has recently provided organic yogurts with some of the most significant health benefits and flavors. Major players in the Greek yogurt market such as Sun Valley Dairy, General Mills Inc, Nestlé S.A., Danone S.A. and others, are primarily focused on providing consumers with innovative and exotic flavors while including functional benefits in each category of yogurt products.

The key players in the Greek yogurt industry are now concentrating on social networking sites and online sales channels for online branding and marketing of their products to attract more customers. With major market developments such as new product introductions, contractual agreements, collaborations and acquisitions, increased R&D investments, and mergers with other organizations, market participants are also undertaking various strategic initiatives to expand their global footprint. Competitors in the Greek yogurt industry combine organic yogurt with probiotic drinks to entice consumers to choose the product over traditional probiotic offerings. Nestlé SA, for example, sells 'Bliss Plus' probiotic yogurt drinks that contain probiotic strains for digestive health.

(Video) Greek Yogurt Market Size, Share, Trends, Growth and Forecast, 2017 To 2022

Danone S.A. (Danone) develops and manufactures dairy and nutritional products. The business sells medical supplies, toddler nutrition, bottled water, and fresh dairy products. Its portfolio includes fermented dairy products with yogurt, dairy specialties, plant-based nutritional cookware, beverages, and specialty foods for babies and seniors with health conditions. Danone also sells bottled water, flavored water, and vitamin-enriched water. Danone's 'Silk' brand introduced plant-based Greek yogurt in August 2021. The Silk line of Greek-style coconut milk yogurt comes in four flavors:in vain, strawberry, lemon and blueberry, and is made from coconut milk and pea protein. Each serving is vegan friendly, contains 10 grams of protein, and contains active cultures.

Chobani makes and sells Greek yogurt with no artificial flavors, sweeteners, or preservatives. Chobani, a leading US yogurt brand, introduced its new plant-based coconut yogurt in January 2019. Chobani aims to grow its non-dairy yogurt business and promote plant-based yogurt products with the launch of this innovative product. Additionally, Chobani introduced a line of lactose-free Greek yogurts in 2020, featuring unusual flavors like Lemon Meringue Pie, Banana Cream Pie, and Superberry Arugula.

Key companies in the Greek Yogurt market include

  • Sun Valley Dairy (USA)

  • Erhmann AG (Alemania)

  • Jalna Dairy Foods Pty Ltd.(Australia)

  • Granja Byrne Hallow (EE. UU.)

  • General Mills Inc (USA)

  • FAGE USA Dairy Industry Inc (EE. UU.)

  • Stonyfield Farm Inc (USA)

  • Nestlé SA (Suiza)

  • Danone SA (France)

  • Chobani LLC (USA)

Greek yogurt industry developments

July 2022:CP-Meiji launched an innovative orange-flavored spoon yogurt with nata de coco. The new yogurt has a citrus flavor and a chewy coconut jelly texture and is available in Thailand at 7-Eleven and other retailers.

August 2021:Lactalis India, a subsidiary of the French Lactalis group, has launched Lactel Turbo Yoghurt Drink in the Indian yogurt market. The to-go drink will come in mango and strawberry flavors. The yogurt drink is thicker than the lassi due to the addition of protein and fruit, and is available in open-pouch packaging for INR 15.

March 2021:Chobani, the leading producer of Greek yogurt in the United States, has collaborated with PepsiCo to expand its distribution network. PepsiCo will distribute Chobani's Complete yogurt drinks and other product lines to convenience stores, academic institutions and universities in the northeastern United States under the distribution agreement.

Greek Yogurt Market Segmentation

Greek Yogurt Flavor Perspective

  • without flavor

  • Vainilla

  • Strawberry

  • Blueberry

  • Raspberry

  • mixes

Greek Yogurt Category Outlook

  • Organic

  • Conventional

  • Others

Greek Yogurt Distribution Channel Insights

  • Store Based

  • Not store based

Greek Yogurt Regional Overview

  • North America

    • US

    • Canada

  • Europa

    • Germany

    • France

    • United Kingdom

    • Italia

    • spain

    • rest of europe

  • Pacific Asia

    • Porcelain

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the world

    • middle East

    • Africa

    • Latin America

Scope of the report:

Report attribute/metricDetails
Market size 2022$8.1 billion
Market size 2023$8.71 billion
Market size 2030$13.49 billion
Compound Annual Growth Rate (CAGR)7,56% (2023-2030)
base year2022
Market forecast period2023-2030
Historic information2019-2021
Market Forecast UnitsValue (billions of USD)
Report CoverageRevenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
segments coveredType, category, distribution channel and region
Geographies coveredEurope, Asia Pacific, North America and the rest of the world
Countries coveredUnited States, Germany, Canada, United Kingdom, Italy, France, Spain, Japan, India, Australia, China, South Korea, and Brazil
Key companies profiledSun Valley Dairy (EU), Erhmann AG (Germany), Jalna Dairy Foods Pty Ltd. (Australia), Byrne Hallow Farm (USA), General Mills Inc (USA), FAGE USA Dairy Industry Inc (USA), Stonyfield Farm Inc (USA), Nestlé S.A. (Suiza), Danone S.A. (Francia) y Chobani LLC (EU)
Key market opportunitiesEmerging demand for the fusion of flavors in Greek yogurts Growing demand among the young population for healthy and nutritious food products
Key market dynamicsIncreased awareness of the health benefits of organic Greek yoghurts Major players are raising awareness and promoting the consumption of yoghurts.

Frequently Asked Questions (FAQs):

How big is the market for Greek yogurt?

(Video) Yogurt Industry (Market) Size, share,Trends Forecast, 2017-2023

The size of the Greek yogurt market was valued at USD 8.1 billion in 2022.

What is the growth rate of the global Greek Yogurt market?

The global market is projected to grow at a CAGR of 7.56% during the forecast period, 2022-2030.

Which region had the highest market revenue share in the Greek yogurt market?

(Video) Global Yogurt Market Share, Size, Growth , Trends And Forecast (2018-2023)

North America had the largest share of global market revenue.

Who are the key players operating in the Greek Yogurt market?

The key players in the market are Sun Valley Dairy (USA), Erhmann AG (Germany), Jalna Dairy Foods Pty Ltd . (Australia), Byrne Hallow Farm (USA), General Mills Inc (USA), FAGE USA Dairy Industry Inc (USA), Stonyfield Farm Inc (USA), Nestlé S.A. (Switzerland), Danone S.A. (France) and Chobani LLC (USA).

What flavor led the Greek yogurt market?

The strawberry category dominated the market in 2022.

(Video) Global Yogurt Market 2016-2021 | Share, Size, Growth, Trends, Report & Forecast

Which category had the highest market share in the Greek yogurt market?

Organic had the most significant global market share.

Key questions answered

  • ✅World market perspective
  • ✅In-depth analysis of global and regional trends
  • ✅Analyze and identify the main market players, their market share, key developments, etc.
  • ✅Understand the capacity of the main actors based on the products offered, finances and strategies.
  • ✅ Identify disruptive products, companies and trends.
  • ✅ Identify opportunities in the market.
  • ✅Analyze the main challenges of the market.
  • ✅Analyze the regional penetration of players, products and services in the market.
  • ✅Comparison of the financial performance of the main players.
  • ✅ Evaluate the strategies adopted by the main actors.
  • ✅Recommendations
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(Video) Global Yogurt Market Growth, Analysis, Segmentation, Research And Forecast 2017-2022


Greek Yogurt Market Size, Share, Growth, Trends, Forecast? ›

As of 2021, U.S. yogurt sales came to over 7.2 billion U.S. dollars, with Greek yogurt accounting for approximately 51 percent of U.S. yogurt sales in that year.

What is the market share of Greek yogurt? ›

As of 2021, U.S. yogurt sales came to over 7.2 billion U.S. dollars, with Greek yogurt accounting for approximately 51 percent of U.S. yogurt sales in that year.

How big is the Greek yogurt market? ›

The Greek yogurt market size was valued at $7.2 billion in 2019, and is projected to reach $11.2 billion by 2027, growing at a CAGR of 10.9% from 2020 to 2027. Products made by fermented milk have enhanced digestibility, new and unique flavors, added probiotics, vitamins, and minerals.

What is the market size of the yogurt industry? ›

The global yogurt market was valued at US$ 113.5 Billion in 2022.

Is the yogurt industry growing? ›

What is the growth rate of Yogurt Market? The Yogurt Market is growing at a CAGR of 6.25% over the next 5 years.

What is the demand for Greek yogurt? ›

The global Greek yogurt market is expected to be valued at US$ 4.18 Bn in 2022, further expected to reach US$ 12 Bn by registering a CAGR of 11.1% by 2032. Overall, the industry is expected to expand almost 3x throughout the 2022-2032 forecast period.

Who is the king of Greek yogurt? ›

Hamdi Ulukaya (born 26 October 1972) is a Turkish billionaire businessman, activist, and philanthropist of Kurdish ethnicity based in the United States. Ulukaya is the owner, founder, chairman, and chief executive officer of Chobani, the #1-selling strained yogurt brand in the US.

What is the largest Greek yogurt company? ›

FoundedMarch 2005 (as Agro Farma) South Edmeston, New York, U.S.
FounderHamdi Ulukaya
HeadquartersNorwich, New York, U.S.
Key peopleCEO: Hamdi Ulukaya CFO: Jody Macedonio
4 more rows

What is the top selling yogurt in the world? ›

General Mills, Inc.

Among the yogurt brands General Mills offers, Yoplait is is the most popular in the multi-billion industry. Yoplait is globally available in 70 countries and significantly in Mexico, Canada, and Australia. Click to continue reading and see the 5 Biggest Yogurt Companies in the World.

What is the fastest growing yogurt company? ›

Today, Siggi's is sold in over 25,000 stores nationwide and at supermarkets like Stop & Shop, Meijer and Publix. It is the fastest growing national yogurt brand this year to date, according to Nielsen.

What is the trend in the yogurt market? ›

The yoghurt market continues to grow [1]. With a CAGR of 4.8% over the period 2022-2032 and a global market estimated at 90 billion dollars in 2022, the market is buoyant and a constant source of innovation. To date, the United States dominates the global yoghurt market, accounting for 65% of the market share.

What are the 4ps of marketing for yogurt? ›

It includes the 4 P's: Product, Price, Place, and Promotion.

How big is the yogurt market in the US? ›

Revenue in the Yogurt market amounts to US$10.86bn in 2023. The market is expected to grow annually by 2.68% (CAGR 2023-2027).

Who is the target audience for yogurt? ›

This segment is has an age range of 19-50, and the majority, 54%, are doing grocery shopping for the whole family. The survey revealed that 83% of this segment likes to eat yogurt as a breakfast and as a snack, 46% like it as breakfast while 37% like to eat it as a snack.

What is the future of yoghurt? ›

Global Yogurt Market Growing

The global yogurt market continues to show healthy growth, with a forecast CAGR of 6.4% between 2020 and 2025.

Why is all yogurt Greek now? ›

Strained yogurt is made around the world, but Fage was the first to popularize it in the US. The company attached “Greek” to the name of its strained yogurt, and with the added publicity of Chobani doing the same, Americans came to associate all strained yogurts as one with “Greek” in the name.

What factors account for the rising popularity of Greek yogurt? ›

The global greek yogurt market is driven by a shift in consumer health consciousness, and dietary preferences towards healthy, nutrient-rich foods. As consumers increasingly choose fat-free and weight management products, Greek yoghurt is gaining popularity.

Why is Greek yogurt so popular? ›

Why the sudden uptick? The leading theory suggest that it had to do with rich, white women in coastal cities — especially in the Northeast — who believe Greek yogurt is more natural, simpler, and frou-frou-y than regular yogurt.

What is the market share of Chobani yogurt? ›

This graph presents the market share of Greek yogurt in the United States in 2020, by company. In that year, Chobani accounted for 19.1 percent of the Greek yogurt market in the United States.

Why is Greek yogurt so expensive? ›

Because most of the liquid is removed, Greek yogurt is much thicker and tangier than regular yogurt. It's also generally more expensive since it requires more milk.

What is the #1 recommended yogurt type? ›

Typically, the best choice is plain, unflavored yogurt. But if you don't like plain yogurt, there are a few things you can try instead. One option is to sweeten it yourself with your favorite fresh fruit. You can also make your own chia seed yogurt to make plain yogurt less tart.

Who consumes the most yogurt? ›

Which countries consume the most yogurt? France, followed by Turkey. 57 percent of French citizens eat yogurt each day, with Turkey close behind at 52 percent. In general, Europeans consume about 40 pounds per year, mostly in the afternoon and evening.

Who are Chobani biggest competitors? ›

Chobani competitors include Dannon, Stonyfield Farms, Danone, Noosa Yoghurt and Yoplait. Chobani ranks 1st in CEO Score on Comparably vs its competitors.

What is the yogurt capital in the US? ›

New York State – the home of Chobani, Fage USA, and Muller Quaker Dairy – is officially America's capital of yogurt production, the state's governor, Andrew Cuomo, has claimed.

Where is the biggest yogurt factory in the world? ›

Twin Falls, Idaho, is the largest yogurt manufacturing facility in the world. It's built on a 200-acre site.

What percent Greek yogurt is best? ›

“Ideally, you want your Greek yogurt to have about 200 calories, a minimum of 2 percent fat, less than 10 grams of total sugar, and at least six grams of protein per serving,” says Feller. “The lower the fat content, the more likely they'll add extra sugar in, so you need to be mindful of that.”

What state produces the most yogurt? ›

"New York holding on to the title of top yogurt producer is wonderful news for the state's dairy industry," Dean Norton, state Farm Bureau president, said in a statement. "The surge in production signifies consumers are increasingly choosing the quality products made statewide."

Is yogurt making profitable? ›

In a nutshell, a liter of milk if converted to yogurt and marketed the right way can give as much as Ksh220 which is equivalent to a 500% value addition (or 300% when you deduct all expenses). Does that awaken your business curiosity? Well, if it doesn't you probably aren't an entrepreneur.

Is yogurt production profitable? ›

In recent years, the demand for yoghurt has increased due to its health benefits and the availability of different flavors and varieties. This has led to an increase in the production and consumption of yoghurt in Nigeria and Africa. Therefore, yoghurt production can be a profitable business venture all year round.

What are the key trends in dairy industry? ›

The Indian Animal Husbandry and Dairy industry is vital to the growth of the rural economy. A revival in economic activities, increasing per capita consumption of milk and milk products, changing dietary preferences and rising urbanization in India, has driven the dairy industry alone to grow by 9-11% in 2021-22.

What are some of the major trends in the dairy industry? ›

Five Trends Shaping Dairy Products and Alternatives
  • Inflationary pressures force shifts in company strategies and consumers' purchasing behaviour. ...
  • Plant-based dairy poses healthy growth, led by plant-based cheese. ...
  • Functionality remains a focus for innovation, with new frontiers targeting need states.
Oct 21, 2022

Is yogurt popular in the US? ›

As the grocery store dairy case illustrates, yogurt's popularity in the United States is on the rise. According to ERS's loss-adjusted availability data (proxies for consumption), supplies of yogurt available for U.S. consumers to eat grew from 3.6 pounds per person in 1994 to 10.3 pounds per person in 2014.

How can I increase my yogurt sales? ›

3. Increase Awareness through Marketing
  1. Cross marketing with local businesses.
  2. School fundraisers with your local elementary school.
  3. Coupon mailers.
  4. Daily deal websites.
  5. Create a flavor contest.
  6. Group contests.
  7. Street marketing.
  8. Sponsor or advertise at local races.

How do I promote my yoghurt business? ›

Reminding customers of your delicious yogurt while interacting with potential frozen yogurt buyers makes social media a way to bring in business. Alert customers on your website whenever you offer a new flavor and use tantalizing descriptions to make people want to try it.

What are the 7Ps of marketing mix to a food product? ›

The 7 Ps of Marketing

Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people.

When did Greek yogurt become popular in the US? ›

The explosion of Greek yogurt in the dairy aisle that we've all come to know and love wasn't always so. In fact, Greek yogurt only took over a major part of the yogurt market in 2009. So how did it get there? Read on to find out the five major steps in Greek yogurt's rise to the top.

What age group eats the most yogurt? ›

Individuals aged between 20 and 39 years were 3.11 times more likely to consume yogurt than older individuals (odds ratio [OR], 3.11), and women had 12.2 times the odds of men (OR, 2.12). Moreover, the chance of yogurt intake among nonsmokers was twice as high compared to smokers (OR, 1.98).

What culture is best for yogurt? ›


And here's why you should make real yogurt at home. Animal milk yogurt is produced using a starter culture made up of Lactobacillus delbrueckii subsp. bulgaricus and Streptococcus thermophilus bacteria. Lactobacilli and bifidobacteria may also be added.

What are the demographics of Chobani customers? › Audience Demographics

Audience composition can reveal a site's current market share across various audiences.'s audience is 43.96% male and 56.04% female. The largest age group of visitors are 25 - 34 year olds (Desktop).

Is Greek yogurt still good? ›

According to the USDA's Food Safety and Inspection Service Foodkeeper app, yogurt should be consumed within 1 to 2 weeks of the purchase date. (This time frame assumes you've been refrigerating your yogurt, by the way.) After that, there's no guarantee that your yogurt is still safe to eat. It's best to throw it out.

How much yogurt is sold each year? ›

During the past five years, more than three billion pints of yogurt were sold annually across the U.S. Between 2014 and 2015, supermarkets nationwide generated roughly 5.21 billion U.S. dollars in yogurt sales.

What is the sustainability of yogurt? ›

Even within dairy categories, yogurt and milk have lower carbon footprint than cheese [19]. According to the FAO/WHO guidelines on sustainable and healthy diets, a moderate dairy intake that respects nutritional recommendations fits into sustainable and healthy diets [4,19].

How popular is Greek yogurt? ›

As of 2021, U.S. yogurt sales came to over 7.2 billion U.S. dollars, with Greek yogurt accounting for approximately 51 percent of U.S. yogurt sales in that year.

Do Greek people actually eat Greek yogurt? ›

While many eat it as a breakfast meal, in Greece, yoghurt is used in many recipes, including tzatziki and as a dessert, topped with honey and nuts or spoon sweets.

Why is Chobani so popular? ›

Remarkable product and positioning – introduced high quality yogurt to the mass market. Most Greek yogurt at that time was only stocked in specialty shops or the supermarket's gourmet aisles. It was considered a niche market. Chobani thought otherwise and insisted on having their yogurt accessible to all.

What is Chobani market share? ›

This graph presents the market share of Greek yogurt in the United States in 2020, by company. In that year, Chobani accounted for 19.1 percent of the Greek yogurt market in the United States.

What is Chobani global market share? ›

Since June 2020, Chobani has been the #1 brand in the total Yogurt category. Following three consecutive years of market share growth in the total Yogurt category, Chobani is the category leader with 20.2% market share as of the 13 weeks ended October 16, 2021.

What is Chobani growth strategy? ›

To drive additional growth in its business, Chobani is leveraging its existing brand across similar product categories, each with higher growth rates than the mature yogurt market. For instance, Chobani has launched products in the following markets: Plant-based milk – expected 11% CAGR through 2026.

Who are Chobani top competitors? ›

Chobani's competitors and similar companies include Orange Leaf Frozen Yogurt, Maia Yogurt, Zen Monkey and Oatly. Chobani produces and markets Greek yogurt.

What brand of Greek yogurt does Starbucks use? ›

Upgrading Parfaits at Starbucks

Since then, Starbucks has transformed their existing yogurt parfaits by switching to Dannon's nonfat Greek yogurt in all Starbucks company-operated stores in the U.S. The new and improved parfait now offers the additional protein found in Greek yogurt.

Who is Chobani target market? ›

In short, Chobani targets young consumers pursuing healthy lifestyles and focuses on the high-end market, offering high-quality products with higher prices. The company is successful in creating a vivid fan community and marketing through word of mouth.

Who is Chobani target audience? ›

Further, the company chose not to target only women, a favorite target segment for the U.S. yogurt industry. Ulukaya believed that both men and women would appreciate the fresh ingredients and high protein that Chobani offered.

What is Chobani competitive advantage? ›

The product has a distinct value proposition. It's thicker, which makes it have a richer, creamier texture. With the same amount of calories, it usually has twice the protein, half the sugar, and half the carbs as regular yogurt.


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Address: Suite 382 139 Shaniqua Locks, Paulaborough, UT 90498

Phone: +636383657021

Job: Dynamic Government Specialist

Hobby: Kite flying, Watching movies, Knitting, Model building, Reading, Wood carving, Paintball

Introduction: My name is Melvina Ondricka, I am a helpful, fancy, friendly, innocent, outstanding, courageous, thoughtful person who loves writing and wants to share my knowledge and understanding with you.