Greek Yogurt Market Size, Share, Growth, Trends, Forecast (2023)

Overview of the global Greek yogurt market

The Greek Yogurt market size was valued at USD 8.1 billion in 2022. The Greek Yogurt market industry is projected to grow from USD 8.71 billion in 2023 to USD 13.49 billion in 2030, showing a compound annual growth rate (CAGR) of 7.56% during the forecast period (2023 - 2030). Rising global health awareness and customer preferences for nutritious snack options and clean label products are the key market drivers driving Greek yogurt market share.

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Greek Yogurt Market Trends

• Increasing as consumer preferences shift towards healthy and nutrient-dense food products to fuel market growth

Greek yogurt, or yogurt cheese or sack yogurt, is made by filtering the curd and separating it from the watery whey. The straining process thickens and creams the yogurt, making it thicker and creamier than regular curds. Greek yogurt has several nutritional advantages, including a high protein content, calcium content,Vitamin Bcontent, probiotic properties, low carbohydrate content, etc. They are also available in various flavors and toppings, including cranberry, vanilla, honey, and chocolate. Customers also prefer it for making sauces and seasoning cheeses and meats.

The shift in consumer preferences towards healthy and nutrient-dense food products and increased health awareness among consumers are two major factors influencing the Greek yogurt market. Greek yogurt has become incredibly popular with consumers due to the increasing demand for fat-free and weight-management products. Greek yogurt is widely used in the US, Mexico, Canada, and other nations for meal preparation and is also eaten as a sweet snack when paired with fruit. It is most often used by the food and beverage industry as a substitute for butter, cream cheese, sour cream,smoothiesand cream. Furthermore, the introduction of Greek yogurt made from natural and organic ingredients has accelerated the CAGR growth of the Greek yogurt market. Consumers increasingly prefer natural, gluten-free, and chemical-free food sources. Furthermore, factors like increasing urbanization, rising middle-class population, rapid growth of online sales, etc., catalyze the revenue growth of the Greek yogurt market.

Greek Yogurt Market Segment Outlook

Greek Yogurt Flavor Information

Based on flavor, the Greek yogurt market segmentation includes plain, vanilla, strawberry, blueberry, raspberry, and blends. The strawberry segment had the majority share in 2022, contributing around ~35-37% of the Greek yogurt market revenue. The growing popularity of berry-based Greek yogurts can be attributed to the increased demand for strawberry-flavored Greek yogurt. Yogurt flavors with strawberry toppings are among the most popular around the world. Strawberry flavored yogurt sells nearly 2.5 times more than vanilla yogurt annually. The health benefits of combining berries and yogurt are the main factors driving the growth of the segment. The trend of substituting high-calorie, nutrient-deficient snacks for strawberry-flavored yogurt is expected to benefit growth. Several players in the Greek yogurt industry are developing and marketing new strawberry flavors to gain traction with millennials and health-conscious consumers.

Greek Yogurt Category Insights

The category has bifurcated the Greek yogurt market data into organic, conventional, and other. The organic segment dominated the market in 2022 and is anticipated to be the fastest growing segment during the forecast period, 2022-2030. Organic yogurt products, free of allergenic ingredients and dairy-free, are gaining popularity among consumers. The covid-19 pandemic has also changed consumer preferences towards organic food, as many customers seek transparency in ingredients. According to a Lindberg International study, 73% of consumers would buy organic dairy products if they were widely available. Several regions are experiencing increased demand for clean label products that use natural ingredients. Cargill Inc reports that 8 out of 10 customers prefer clean label products. Manufacturers' increasing emphasis on clean label yogurt production is expected to benefit the overall growth of the Greek yogurt market.

Greek Yogurt Distribution Channel Insights

The global Greek yogurt industry has been segmented based on store and non-store distribution channels. In 2022, physical stores had the largest share of the segment. The growth of the segment can be attributed to research findings indicating that most people in developed countries prefer to buy their yogurt in supermarkets over stores due to its greater convenience. Another factor driving the growth of this segment is the availability of a wide range of yogurt types (giving customers a more diverse range of options). Furthermore, the introduction of new technologies, such as Artificial Intelligence (AI), is changing the role of store-based hypermarkets and supermarkets in the dairy sector.

Figure 2: Greek Yogurt Market, by Distribution Channel, 2022 and 2030 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

Additionally, the non-store-based segment is anticipated to post the fastest CAGR in the global Greek yogurt industry during the forecast period. The Covid-19 pandemic has caused a demand for e-commerce channels as a result of the lockdowns that have been imposed in some areas. For example, WebGrocer data shows that dairy products are requested in more than 90% of online provision orders. This proportion has increased by more than 14% each year. In short, dairy suppliers have a great opportunity to generate significant revenue through e-commerce platforms. According to Danone, a leader in the dairy industry, there has been a significant shift in consumer preference for digital commerce.

Regional Perspectives on Greek Yogurt

By region, the study provides market information on North America, Europe, Asia-Pacific, and the rest of the world. The North American Greek yogurt market represented $3.7 billion in 2022 and will likely exhibit significant CAGR growth over the study period. Greek yogurt is becoming increasingly popular across the region as a healthier alternative to ice cream, particularly among children and young adults, as obesity rates in developed countries like Canada, the US, and Mexico continue to rise. Organic Greek yogurt consumption is increasing in the North American market due to its line of probiotic products and its ability to enhance metabolism, improve digestion and support the immune system. Desserts made with Greek yogurt are also popular in the region. It is available in several flavors, including fruit yogurt, organic yogurt, and drinkable yogurt, which are well received by customers. Yogurt products, for example, are popular in the United States and are expected to remain so during the forecast period, due to their health benefits.

Furthermore, the top countries studied in the global market report are the US, Germany, Canada, France, UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Figure 3: GREEK YOGURT MARKET SHARE BY REGION 2022 (%)

Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review

The European market for Greek yogurt represents the second largest market share. Several untapped opportunities for the Greek yogurt industry drive the regional market. In addition, the developing region of Eastern Europe is expected to outperform Western European markets, where dairy sales suffer due to the growing acceptance of non-dairy alternatives. Several European yogurt producers are modernizing their plants with automated fresh milk production lines. General Mills also sold Yoplait's business in Europe in 2021. Sodiaal, a dairy cooperative, bought a 51% stake in the company. In addition, strict health and fitness regulations imposed by the governments of several European countries drive market demand for Greek yogurt in this region. In addition, the German Greek yogurt market had the largest market share, and the UK Greek yogurt market was the fastest growing market in the European region.

The Asia-Pacific Greek yogurt market is expected to grow at the fastest CAGR from 2022 to 2030, owing to increasing demand for probiotics in the region, particularly China, Japan, and India. In China, about 83% of the total population consumes organic yogurt. These people consume organic Greek yogurt as it contains probiotics. The growing consumption of organic yogurt as a snack in China drives the overall expansion of the market. Rising disposable incomes in developing Asia Pacific countries have increased spending on premium foods, which is expected to boost the regional market for Greek yogurt. In addition, China's Greek yogurt market had the largest market share, and India's Greek yogurt market was the fastest growing market in the Asia-Pacific region.

Greek Yogurt Market Key Players and Competitive Information

Major market players are focused on introducing new flavors made from natural ingredients and collaborating with universities to broaden the reach of their products. The Greek yogurt industry has recently provided organic yogurts with some of the most significant health benefits and flavors. Major players in the Greek yogurt market such as Sun Valley Dairy, General Mills Inc, Nestlé S.A., Danone S.A. and others, are primarily focused on providing consumers with innovative and exotic flavors while including functional benefits in each category of yogurt products.

The key players in the Greek yogurt industry are now concentrating on social networking sites and online sales channels for online branding and marketing of their products to attract more customers. With major market developments such as new product introductions, contractual agreements, collaborations and acquisitions, increased R&D investments, and mergers with other organizations, market participants are also undertaking various strategic initiatives to expand their global footprint. Competitors in the Greek yogurt industry combine organic yogurt with probiotic drinks to entice consumers to choose the product over traditional probiotic offerings. Nestlé SA, for example, sells 'Bliss Plus' probiotic yogurt drinks that contain probiotic strains for digestive health.

Danone S.A. (Danone) develops and manufactures dairy and nutritional products. The business sells medical supplies, toddler nutrition, bottled water, and fresh dairy products. Its portfolio includes fermented dairy products with yogurt, dairy specialties, plant-based nutritional cookware, beverages, and specialty foods for babies and seniors with health conditions. Danone also sells bottled water, flavored water, and vitamin-enriched water. Danone's 'Silk' brand introduced plant-based Greek yogurt in August 2021. The Silk line of Greek-style coconut milk yogurt comes in four flavors:in vain, strawberry, lemon and blueberry, and is made from coconut milk and pea protein. Each serving is vegan friendly, contains 10 grams of protein, and contains active cultures.

Chobani makes and sells Greek yogurt with no artificial flavors, sweeteners, or preservatives. Chobani, a leading US yogurt brand, introduced its new plant-based coconut yogurt in January 2019. Chobani aims to grow its non-dairy yogurt business and promote plant-based yogurt products with the launch of this innovative product. Additionally, Chobani introduced a line of lactose-free Greek yogurts in 2020, featuring unusual flavors like Lemon Meringue Pie, Banana Cream Pie, and Superberry Arugula.

Key companies in the Greek Yogurt market include

• Sun Valley Dairy (USA)


• Erhmann AG (Alemania)


• Jalna Dairy Foods Pty Ltd.(Australia)


• Granja Byrne Hallow (EE. UU.)


• General Mills Inc (USA)


• FAGE USA Dairy Industry Inc (EE. UU.)


• Stonyfield Farm Inc (USA)


• Nestlé SA (Suiza)


• Danone SA (France)


• Chobani LLC (USA)

Greek yogurt industry developments

July 2022:CP-Meiji launched an innovative orange-flavored spoon yogurt with nata de coco. The new yogurt has a citrus flavor and a chewy coconut jelly texture and is available in Thailand at 7-Eleven and other retailers.

August 2021:Lactalis India, a subsidiary of the French Lactalis group, has launched Lactel Turbo Yoghurt Drink in the Indian yogurt market. The to-go drink will come in mango and strawberry flavors. The yogurt drink is thicker than the lassi due to the addition of protein and fruit, and is available in open-pouch packaging for INR 15.

March 2021:Chobani, the leading producer of Greek yogurt in the United States, has collaborated with PepsiCo to expand its distribution network. PepsiCo will distribute Chobani's Complete yogurt drinks and other product lines to convenience stores, academic institutions and universities in the northeastern United States under the distribution agreement.

Greek Yogurt Market Segmentation

Greek Yogurt Flavor Perspective

• without flavor


• Vainilla


• Strawberry


• Blueberry


• Raspberry


• mixes

Greek Yogurt Category Outlook

• Organic


• Conventional


• Others

Greek Yogurt Distribution Channel Insights

• Store Based


• Not store based

Greek Yogurt Regional Overview

• North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  



• Europa

  
  
  
  
  • Germany
  
  
  • France
  
  
  • United Kingdom
  
  
  • Italia
  
  
  • spain
  
  
  • rest of europe
  
  
  
  



• Pacific Asia

  
  
  
  
  • Porcelain
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  



• Rest of the world

  
  
  
  

  • middle East

    
    
  
  

  • Africa

    
    
  
  

  • Latin America

    
    
  
  
  
  

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